May 2007 Issue

Diet Coke Plus Announced

For Immediate Release from Coca-Cola Public Affairs & Communications, Atlanta, GA COCA-COLA NORTH AMERICA ANNOUNCES PLANS TO LAUNCH DIET COKE PLUS™ "Great Taste Has Its Benefits" ATLANTA, March 22, 2007 - Coca-Cola North America today announced it will launch Diet Coke Plus™, a sparkling, calorie-free beverage with vitamins and minerals. In addition to providing great, refreshing taste, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium. Diet Coke Plus will be available throughout the U.S. in April in retail stores where other Diet Coke products are sold. "Consumers, including Diet... Continue Reading

Posted on May 15, 2007 in Diet Coke | Link

Ramazzini Institute's Second Study Confirms Aspartame Carcinogenic

New aspartame data to be presented at Mount Sinai School of Medicine in NYC, USA A second study conducted by the European Ramazzini Foundation (ERF) confirms the carcinogenicity of aspartame. The results of this study will be presented April 23, 2007 at the Mount Sinai Medical School of New York, where ERF Scientific Director Morando Soffritti will receive the third Irving J. Selikoff Award. [vedi testo completo per l'italiano] Aspartame is an artificial sweetener consumed by hundreds of millions of people worldwide. It is used in over 6,000 diet products including soft drinks, chewing gum, candy, desserts, yogurt as well... Continue Reading

Posted on May 15, 2007 in Research | Link

Stores urged to ban artificial additives to children's food

Retailers review policies as campaigners welcome Sainsbury's move Rebecca Smithers, consumer affairs correspondent The Guardian, May 8, 2007 Pressure is growing on supermarkets and retailers to ban artificial colours and flavourings from food and drink consumed by children, with most leading retailers reviewing their policies in the face of mounting consumer concern. Sainsbury's will next month become the first major supermarket chain to ban artificial colours and flavourings from its own-label soft drinks. The chain says the ban - in force from June 1 - is the result of "overwhelming" demand from parents concerned about E number additives and artificial... Continue Reading

Posted on May 15, 2007 in Food Additives | Link

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